Wisk
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 Wisk facts

• Wisk was launched in 1956 as the first liquid laundry detergent
• The brand was widely known for its successful "Ring Around The Collar" campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product's ability to help fight them
• The campaign received significant criticism decades later for being misogynist, with the implication that it was the fault of wives for letting their husbands leave home with dirty collars
• In the 2000s, the detergent became difficult to find in some U
• S
• stores, such as Walmart and Target
• In 2008, Wisk was purchased by Sun Products after Unilever divested its North American laundry brands
• In 2010, Wisk was re-launched with a new formulation featuring new packaging, featuring its new Stain Spectrum Technology and its ability to fight tough stains
• A new advertising campaign was also launched, that features the "science of stain fighting
• " nThe brand comes in a variety of formulations, including Deep Clean, High Efficiency, Fresh Boost and Oxi Complete