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Wiki, Facts

Wisk Wiki, Facts

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  • Wisk is the name of a laundry detergent manufactured by Sun Products and sold in the United States

 Wisk facts

  • Wisk was launched in 1956 as the first liquid laundry detergent
  • The brand was widely known for its successful "Ring Around The Collar" campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product's ability to help fight them
  • The campaign received significant criticism decades later for being misogynist, with the implication that it was the fault of wives for letting their husbands leave home with dirty collars
  • In the 2000s, the detergent became difficult to find in some U
  • S
  • stores, such as Walmart and Target
  • In 2008, Wisk was purchased by Sun Products after Unilever divested its North American laundry brands
  • In 2010, Wisk was re-launched with a new formulation featuring new packaging, featuring its new Stain Spectrum Technology and its ability to fight tough stains
  • A new advertising campaign was also launched, that features the "science of stain fighting
  • " nThe brand comes in a variety of formulations, including Deep Clean, High Efficiency, Fresh Boost and Oxi Complete

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