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Proactiv Wiki, Facts

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  • Proactiv, also known as Proactiv Solution, is a brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company

 Proactiv facts

  • The range includes moisturizers, body washes and hair products, but the brand is known for its three-step anti-acne kit consisting of a cleanser, toner and lotion
  • Proactiv+, a reformulation of the three-step kit, was introduced in 2013
  • As a result of its celebrity endorsements and infomercials, Proactiv is one of the most popular skincare brands of all time, according to the Journal of Clinical and Aesthetic Dermatology
  • Sales amounted to $800 million a year as of 2010, with a media budget of nearly $200 million and $12–15 million for celebrity fees
  • The product is mostly sold online as part of a continuity program
  • A month after ordering, customers are sent a three-month supply, which continues until the subscription is cancelled
  • Customers have complained that the subscriptions are hard to cancel
  • According to a 2011 review, there have been few studies on the efficacy of Proactiv
  • A 2011 Consumer Reports study compared Proactiv with two less expensive types of benzoyl peroxide, AcneFree and OXY Maximum, and found all three to be equally effective
  • The US Food and Drug Administration warned in 2014 that over-the-counter acne treatments can cause severe irritation, as well as rare but life-threatening allergic reactions

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Other celebrities: Fortis Memorial Research Institute, Geisinger Health System, Squad, Besser, Banner Health, SA&AA Communications Group, SmartMoney, Edel AG, Aditya Birla Memorial Hospital, Eleven Media Group

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