My Coke Rewards
Wiki, Facts

 My Coke Rewards facts

• Customers enter codes found on specially marked packages of Coca-Cola products on a website
• Codes can also be entered "on the go" by texting them from a cell phone
• These codes are converted into virtual "points" which can in turn be redeemed by members for various prizes or sweepstakes entries
• The number of points from each product depends on the brand as well as the item itself
• The program was launched in February 2006
• By November of that year, over a million prizes had been redeemed
• The program has since been extended annually for the past 10 years with the current extension until 31 December 2016
• Any points left over from one year by one member carries over into the next, provided the member has accrued/debited points within a 90-day/3-month period
• In September 2013, the My Coke Rewards Beta was launched
• The new system which ran on the same website, but with /beta after the