Mitchum
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 Mitchum facts

• It was widely known for its marketing slogan, "So effective you can skip a day"
• The slogan has been dropped since 2007
• Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties
• Originally known as the Paris Toilet Company and then the Golden Peacock Company, the company carried a full line of cosmetics
• Bill McNutt is credited with inventing the antiperspirant
• Other products launched by Mitchum, include "Esoterica" which helped with removing age spots
• Before the company was sold to Revlon, it had existed for two generations and was headquartered in Paris, Tennessee
• All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does
• In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%
• They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient