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Mitchum Wiki, Facts

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  • Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon

 Mitchum facts

  • It was widely known for its marketing slogan, "So effective you can skip a day"
  • The slogan has been dropped since 2007
  • Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties
  • Originally known as the Paris Toilet Company and then the Golden Peacock Company, the company carried a full line of cosmetics
  • Bill McNutt is credited with inventing the antiperspirant
  • Other products launched by Mitchum, include "Esoterica" which helped with removing age spots
  • Before the company was sold to Revlon, it had existed for two generations and was headquartered in Paris, Tennessee
  • All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does
  • In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%
  • They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient

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