Hövding
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 Hövding facts

• After seven years of research, development and testing, the Hövding was launched in November 2011
• The two founders Anna Haupt and Terese Alstin left the company in beginning of 2015 when the new external CEO didn't agree on the company visions
• nnHövding was initially created as a master thesis for the founders' Master of Industrial Design at the Faculty of Engineering at Lund University in Sweden
• Their studies included the comparison of accelerometer data from bicycle crashes against 'typical' cycling
• The Hövding contains accelerometers that detect these unusual movements which then deploys the airbag if the movement patterns match the profile of a crash
• Each Hövding airbag also contains a "Black Box" that records the accelerometer data 10 seconds before a deployment
• This data can be used by the Hövding developers to improve the product
• The Hövding collar is constructed of a waterproof material, and has interchangeable fabric "shells" that allow colour customisation
• Hövding is CE certified after undergoing an extensive process for approval by SP Technical Research Institute of Sweden
• CE marking is required for a cycle helmet to be able to be sold in Europe and certifies that the helmet complies with the requirements laid down in the EU Directive for personal protection equipment