- Pantene /pænˈtiːn/ is a brand of hair care products owned by Procter & Gamble
Pantene Net worth 2024 (estimated)
| How much is Pantene worth? | Under review
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Pantene facts
- The product line was first introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient
- It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products
- The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin)
- The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful
- " Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line
- The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior
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