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Pantene
Wiki, Facts


Pantene Wiki, Facts

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 Wiki


  • Pantene /pænˈtiːn/ is a brand of hair care products owned by Procter & Gamble


 Pantene facts


  • The product line was first introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient
  • It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products
  • The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin)
  • The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful
  • " Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line
  • The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior

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