- WXOW is the ABC-affiliated television station for Western Wisconsin that is licensed to La Crosse
- Owned by Quincy Media, it broadcasts a high definition digital signal on UHF channel 48 (or virtual channel 19
- 1 via PSIP) from a transmitter at its studios on County Highway 25 in La Crescent, Minnesota
- Syndicated programming on WXOW includes Who Wants to Be a Millionaire, The Doctors,Inside Edition Dr
- Phil, and Rachel Ray Live! with Kelly and Michael among others
- WQOW in Eau Claire, Wisconsin operates as semi-satellite extending the ABC signal into the Chippewa Valley of Wisconsin
- As such, that station simulcasts ABC network and syndicated programming as provided by WXOW but airs separate commercials, legal identifications, and local newscasts
- WXOW serves the southern half of the market while WQOW serves the northern portion
- The two stations are counted as a single unit for ratings purposes
- DirecTV and Dish Network offers both WXOW and WQOW as of September 2010
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