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  • OXXO is a chain of convenience stores from Mexico, with over 14,000 stores across Latin America

 OXXO facts

  • It is the largest chain of this kind of store in Mexico
  • Its headquarters are in Monterrey, Nuevo León
  • It is wholly owned by the beverage company FEMSA (Fomento Económico Mexicano)
  • OXXO was founded in Monterrey in 1977, following a FEMSA marketing plan to use company-owned stores to promote and market the Cerveceria Cuauhtémoc beer brands
  • This distribution method bypassed the traditional Mexican network of local wholesalers (depósito de cerveza) selling beer via local supermarkets and small stores (tiendas and miscelaneas)
  • In the first stores, the only products sold were beer, snacks and cigars
  • The success of the stores was such that the project kept growing and OXXO built new locations rapidly, becoming an ubiquitous presence in Mexican cities and towns
  • The first official OXXO store was opened in 1978 in Monterrey
  • OXXO stores then spread to Chihuahua, Hermosillo and Nuevo Laredo
  • Throughout the eighties, OXXO gained fame around the cities where it was established

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