OXXO
Wiki, Facts

 OXXO facts

• It is the largest chain of this kind of store in Mexico
• Its headquarters are in Monterrey, Nuevo León
• It is wholly owned by the beverage company FEMSA (Fomento Económico Mexicano)
• OXXO was founded in Monterrey in 1977, following a FEMSA marketing plan to use company-owned stores to promote and market the Cerveceria Cuauhtémoc beer brands
• This distribution method bypassed the traditional Mexican network of local wholesalers (depósito de cerveza) selling beer via local supermarkets and small stores (tiendas and miscelaneas)
• In the first stores, the only products sold were beer, snacks and cigars
• The success of the stores was such that the project kept growing and OXXO built new locations rapidly, becoming an ubiquitous presence in Mexican cities and towns
• The first official OXXO store was opened in 1978 in Monterrey
• OXXO stores then spread to Chihuahua, Hermosillo and Nuevo Laredo
• Throughout the eighties, OXXO gained fame around the cities where it was established