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Laura Mercier Cosmetics
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  • Laura Mercier Cosmetics is a cosmetics line that was founded by Janet Gurwitch


 Laura Mercier Cosmetics facts


  • Gurwitch licensed Laura Mercier's name
  • The brand's cosmetics are produced and marketed by Gurwitch Products
  • From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal
  • The brand became known for its focus on products to create what it calls the "flawless face", a concept derived from Mercier's reputation for promoting naturalistic makeup
  • In 2012, it became the official cosmetics brand of Project Runway All Stars Second Season
  • The company was sold to Alticor, the parent company of Amway in 2006

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