JOOP!
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 JOOP! facts

• The company was founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986
• Joop, who had been selling designer clothing under his last name since 1981, established a successful license business that eventually offered upscale womenswear, menswear, kid's clothing, accessories and home articles
• To distinguish the brand from himself as an artist he added an exclamation mark to the name
• A secondary denim and sportswear collection, Joop! Jeans, was created in 1988
• The company is most notable for its vast fragrance range originally launched in 1987
• In the mid-1990s, Joop! fragrances were introduced to the American market while its fashions were presented at New York Fashion Week and sold by American retailers such as Saks Fifth Avenue
• In 1998, Wolfgang Joop and his estranged business partner sold 95% of their Joop shares to an investor while Joop remained the brand's creative director
• In 2001, Joop sold the remaining 5% and left the company
• The conglomerate company, Wünsche AG of Hamburg, itself heavily in debted and unable to turn the Joop! brand into a Global player as it had planned, declared bankruptcy in the end of 2001
• In 2003, Joop was sold by Wünsche AG's liquidator to three of Joop's former licensees in equal shares and business units (fashion, accessories/leather and fragrance/cosmetics)