- Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods
Healthy Choice Net worth 2024 (estimated)
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Healthy Choice facts
- According to ConAgra's official corporate history, it came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985
- Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods
- ConAgra now sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and even popcorn
- In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees
- To promote the changes, Healthy Choice spent between $90 million to $100 million on a multimedia campaign that includes advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest
- Other rebranding efforts included new packaging designs
- In Canada, Healthy Choice is a brand of Beatrice Foods Canada Ltd
- , a division of Parmalat
- In Australia, McCain Foods, a Canadian company, owns the Healthy Choice name
Bio / wiki sources: Wikipedia, accounts on social media, content from our users.
Wiki & wealth sources: Wikipedia, TMDb, social media accounts, users content, wealth specialized websites
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