Burger King
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 Burger King facts

• The company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain
• After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it as Burger King
• Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002
• In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3
• 26 billion
• The new owners promptly initiated a restructuring of the company to reverse its fortunes
• 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International
• The 1970s were the "Golden Age" of Burger King advertising, but beginning in the early 1980s, the company's advertising began to lose focus
• A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades
• In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), who completely reorganized Burger King's advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence