Betty Crocker
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 Betty Crocker facts

• Betty epitomizes a motherly, caring and knowledgeable homemaker offering cooking and housekeeping advice
• A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging
• On television and radio broadcasts, Betty Crocker was acted by several actresses, most notably by Adelaide Hawley Cumming between 1949 and 1964
• The character was first developed by Marjorie Husted in 1921 as a way to give a personalized response to consumer product questions
• The name Betty was selected because it was viewed as a cheery, all-American name
• It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director
• Described as an American cultural icon, image of Betty Crocker has endured several generations, adapting to changing social, political and economic currents
• Apart from advertising campaigns in printed, broadcast and digital media, she received a number of cultural references in film, literature, music and comics