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  • Aquafresh is a brand of oral healthcare products produced by GlaxoSmithKline

 Aquafresh facts

  • It was introduced by GSK's predecessor the Beecham Group in 1973, in a "Double Protection" formula, by combining a "white" fluoride toothpaste for cavity protection and an "aqua" gel for fresh breath, hence the name
  • It was reformulated into a "Triple Protection" formula in 1983, when a "red" gel was added for healthy gums; as such, the three stripes – red, white, and aqua, have since become registered trademarks
  • Since then, advertising has marked this as a "complete toothpaste" and a "whole mouth paste"

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