Indian designer and business woman. Has her own label, Anushree Reddy, targeting mostly wedding dresses, combining VIctorian florals with traditional Indian elements.
Where was Anushree Reddy born?
Who is Anushree Reddy? / Facts
Freshly traditional - Anushree Reddy's line of clothing was started in 2010 and is all about elegance and romance in traditional Indian wear. It describes itself as fresh, young and wearable.
Good resume - Anushree Reddy has been a Fashion Editor for the lifestyle magazine "You and I", for two years, between 2008 and 2010.
Own approach - What Reddy is trying to deliver is "an elaborate silhouettes brewed with subtle prints and surprising embellishments along with passionate attention to detail". Quite a nice mix to catch the eye of newly brides.
Juggles well the success with her personal life - Mother of 2 children and former national-level badminton player, she still tries to allocate some time to sports, whenever she has the chance. The base of it? Discipline. She wakes up early in the morning and finishes everything by 3:30-4 pm.
Nice mix of inspiration - From a great influence cast upon her by the Portobello Road with her Hyderabadi roots. She tried to mix the Victorian florals to the hard hitting Indian patterns.
Knows the customers - With a clear focus on what the target consumer is, no wonder the brand is doing so good. Targeting women between 20 to 35 years, mostly brides to be or destination weddings.
Good backing but chose her own path - While her parents comes from a business background and she is married into a political one, the foundation seems pretty solid. However she decided to go her own way and does something that has nothing to do with either of them.
Steady growth - With just a few years since the start of her label, she managed to grow from a single coordinated business, to a team of over 70 people.
Great demand - They know how to balance the demand with the offer. They say that they are always sold out. There is no single piece returned, unless it gets damaged. However they also admit that if the production capacity were larger, they would be able to sell more, as the demand keeps growing. Probably the company will expand further in the coming years.
London School of Economics - Entrepreneurship - London, UK
Cardiff University - MBA - Wales, UK
"After a couple of seasons, you find your calling and it's become a strong brand aesthetic. Every season we reinvent some form of flora and use it with zardozi."
"It's easy for us since we are clear about our customers"
"I have my own thing going and run it very independently. As I've grown, they do take pride in what I do, they understand. Otherwise, the label is completely my baby."
"When you start on your own, you tend to make a lot of mistakes."
"When I started, it was really hard. Now I know, I have made it the hard way. The first three years, were pure misery. Things worked out. I think I worked twice as much."
"Sometimes, when you haven't studied fashion, you can get to a certain level, but getting beyond that is hard. You need some backing."
"I think like a consumer and I design like a consumer. I think like a young bride."
"It"s a challenge with the babies, but you can't slow down. You can't take a break unless something is really, really wrong."