- Kotex is a brand of feminine hygiene products, which includes the Kotex maxi, thin and ultra thin pads, the Security tampons, and the Lightdays pantiliners
Kotex Net worth 2024 (estimated)
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Kotex facts
- Most recently, the company has added U by Kotex to its line of feminine hygiene products
- Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries
- The modern, commercial, disposable pads seem to have started in the late nineteenth century with the Hartmann company in Germany, and Johnson & Johnson in the United States
- In the United States, Kotex was launched in 1920 by Kimberly-Clark to make use of leftover cellucotton (wood pulp fiber) from World War One bandages
- Kotex became well known in the 1920s after Kimberly-Clark placed advertisements in Good Housekeeping magazine
- Although some readers were offended by the ads, the products' success led to more advertisements
- Kimberly-Clark also promoted Kotex in Good Housekeeping by using intimate advice columnist Mary Pauline Callender
- Originally sold in a hospital blue box at 12 for 60 cents, Victorian sexual prudishness caused slow acceptance until Montgomery Ward began advertising them in its 1926 catalog, reaching $11 million sales in 1927 in 57 countries
- It became one of the first self-service items in American retailing history after it was strategically placed on countertops with a special payment box so that the woman didn't have to ask a clerk for it and touch hands
- Tampax appeared in 1936
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