Herschel Supply Co.
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 Herschel Supply Co. facts

• is a Canadian manufacturer of hipster retro backpacks and accessories
• The company was founded by Lyndon and Jamie Cormack in 2009 and is based in Vancouver, British Columbia
• It expanded quickly, and featured 10,000 points of sale in 2016
• Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread
• Its products comprise backpacks, duffel bags, other luggage, hats and other accessories
• The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian frontier village